Graphic design
We combine inspiration and strategy to make every project a visual experience that resonates with your audience.
By the term graphic design we refer to a set of artistic and professional principles which are concentrated in visual communication and presentation. Various methods are used to create and combine symbols, images, words and colors to create a visual representation of ideas and messages. A designer must be inspired by the challenge and use typography, visual arts and pagination techniques to produce the result that will not only satisfy him and the client but all those to whom the creation is directed.
Graphic design aims at an attractive and effective visual communication and presentation. But, like art, graphic design is subjective. In addition, a plan that can be applied to one company is almost impossible to apply to another, since each has its own identity. For this reason every project starts from a blank page applying the principles of design such as balance, contrast, hierarchy and typography but through the visual eye of the client and the professional space of the business.
We create through a process of three main phases
We capture the spirit of your business and listen to your suggestions.
We carry out extensive market and target audience research of your business.
We visualize the conclusions from the previous two steps, keeping to the budget and deadlines.
A little history:
The term graphic design was coined in the 20s by William Andison, using two English words, one of Greek origin (γράφω - γραφικός) and the other from Latin (disegno meaning design), to designate a new profession that had gradually formed in industrial societies and which until then had no specific name.
